Surely on some occasions, not to say several you have heralded the term employer branding, and even more so if area is dedicated to you that is related to advertising or marketing or perhaps you did not know that such a concept existed, so don’t worry I’ll take care of explaining it you so that you can later show this new knowledge your classmates.
Today the main challenge of any company is to build a good reputation that generates loyalty among employees towards the same company and makes them attractive to future candidates, this employer branding. the way in which companies spread their reason for focusing on the value of employees so that they feel an important part of the company and committed.
The definition is simple, isn't it difficult to apply it, since it doesn't appear immediately that we must be contributing our little seed so that employer branding can be potentiated.
To make the subject of employer branding a little clearer, I’m going to describe the case of my place of work BIRTH GROUP with an example without a doubt its employer branding was what encouraged me to want to work there.
Birth Group is an advertising agency that has been characterized by promoting the participation and continuous development of collaboration (envolvers) both professional and personality through an excellent work environment flexible hours, interaction activity (happy hour) implementation of a home office scheme, and 4 working days a week, thanks to this he has not only reached productivity, but also the level of happiness and empowerment of the evolvers.
In addition, Birth Group has received certifications such as Great Place to Work and ESR, because for the agency the most important thing is to grow the contributions and the value that each of the evolvers.
Finally, we could say that implementing employer branding is essential for any company and above all in a world where the labor system is constantly changing.
Now that you know what employer branding What’re you waiting for to apply in your company?
Written by Birth Group editorial team.
Comente doubts and complaints: equipoeditorial@birth.com.mx
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