Firestone | Birth Group

Client: BRIDGESTONE

Since: 2018

Location: LATAM NORTH

Sector: Automotive

Development: Branding, campaign

communication and retail

REPOSITIONING

BRANDED

Firestone is a brand of tradition in the world, which seeks to renew itself by focusing on a B, C and D + segment, with a more daring strategy for a younger market segment.

Birth Group joined the Firestone team to design strategies and campaigns with this objective throughout the North LATAM region.

MUSIC

CONNECTS US

Campaña publicitaria mujer tocando el Ukulele junto a un Jeep y una fogata

To connect with the younger segments, Firestone endorses the messages of freedom, enjoy the journey; and one way to do it is through music.

Following this global guideline, Birth Group develops materials for sponsorship strategies for concerts and music events.

Among the main musical sponsorships that have been developed with the brand are 40 más, a Foo Fighters concert in Costa Rica, activation with La Gusana Ciega , among others.

REALIZATION

OF RETAIL CAMPAIGNS

two.

Campaña publicitaria dos personas paradas enfrente de un Jeep

The type of products that Firestone offers requires a direct and correct language so that the end user is informed of the characteristics and promotions of

brand products.

It is essential to understand the regional characteristics of each market, therefore the agency and brand teams carry out constant analysis to identify

the needs of the target segment in each region.

For the development of the campaigns we integrate our services of strategic planning, creative conceptualization, graphic production, audiovisual production

and content generation.

FIRESTONE YB !:

ON THE ROAD TO SUCCESS

Since 2018 we have designed communication strategies and creative campaigns for Firestone for Mexico, Central America, the Caribbean, Ecuador and Colombia.

Among the main projects in this strategy are retail campaigns and music sponsorships for Latin America.