Faurecia | Birth Group

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Client: FAURECIA

Since: 2018

Location: Mexico & USA

Sector: Automotive

Development: Strategy, branding & technology

BRANDING, DESIGN & STRATEGY

Faurecia is an international brand in the automotive sector with a dynamic and innovative vision.

One of its pillars of success is the focus on attracting and developing the best talent and leadership.

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With this in mind, Faurecia was looking for an ally to support the development of internal campaigns, new

and innovative ways to motivate behaviors and enhance the skills of your teams.

One of the strategies promoted at a global level by the brand was the development and implementation of its EVP (Employee Value Proposition) in order to connect its culture and values with all its collaborators, strengthening its relationships and the experience of its entire community.

STRATEGY AND

PONTECIALIZATION

OF SKILLS

Through our infiltrators program to understand and live the company culture, the necessary and first-hand information was obtained to be able to create successful team building and leadership and training programs that have strengthened the business strategy.

We create strategies that inspire, with a human approach to the development of skills in employees, promoting success through a culture of performance and co-creation.

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INTERNAL ENGAGEMENT.

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Creative concepts and development of internal campaigns for both internal communication and recruitment were designed.

We add positive and creative experiences in your OnBoarding process for new collaborators and recognition for collaborators with a career in the organization.

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TOOLS

TECHNOLOGICAL

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Once the EVP roadmap was developed, different communication support documents were designed for the talent attraction process that could be distributed especially by email. To ensure the integrity and unification of the messages, the "Darwi Bx" platform, a technological development by Birth Group , was implemented.

Likewise, we support the conceptualization of communication and motivation tools for desirable behaviors, both in the construction of their culture and in supporting the development of their talent.

Since 2018, Faurecia México has been one of our main clients. For them, we design business strategies and internal campaigns to generate greater engagement with collaborators, which translates into the transformation and enhancement of the skills of 500+ Faurecianos .

Among the main projects are the supervisors program that we have applied in various states of the country and the development of their EVP campaigns, managing to strengthen internal ties between employees and the organization.

FAURECIA THE PILOT,

BIRTH GROUP, YOUR COPILOT.